Mon 27th Oct 2008
Manners cost you nothing but your customers
Manners cost you nothing but your business - be customer savy
Mon 27th Oct 2008
Halloween Message - re-think, re-nuture, re-invent.
Use this time of change in the seasons to develop yourself and prepare for the future.
Thu 11th Sep 2008
Create customer delight. Have gold standard services not a gold standard complaints policy.
To receive our free Top Tips, event news and regular updates, please complete the form below and click SEND
We know one size definitely does not fit us all.

Do you want something tailor-made from the house of Bradbury & Outhwaite?
You’re unique - we all have employees who are unique and as such your company is unique. You deserve that special attention to detail to make sure that you have the right solutions for success.
Don’t you hate those large policy and procedures manuals that you often get left with (along with a large invoice) from those ‘same old same old’ consultancy firms?
Well so do we!
We specialise in hand-made, results-driven courses and solutions to meet your specific requirements. Our motto of Tough Love, Rarely Done underpins all of our consultancy work and this is evidenced by happy and successful Bradbury & Outhwaite clients in many sectors including:
- Retail
- Transport
- Health Care
- Financial Services
- Banking
- Legal
- Recruitment
- Hotels
Bradbury & Outhwaite also has extensive experience of working in a range of public sector organisations including:
- Local Government
- Emergency Services
- Third Sector Organisations
- Education
How can we help?
Recruitment and Selection
Executive and Leadership Development
3p Brand Audit
Customer Service Investigation
In house Graduate Academy
Recruitment and Selection
Recruiting and selecting the right people for your business can be a game of chance but you can minimise risk and recruit safely.
With over 20 years’ experience in executive recruitment and selection we know what works, what doesn’t and what latest fads and bandwagons employers are jumping on to reduce the costly mistakes of getting the wrong person - often with devastating effects.
By working in partnership with you we can jointly ensure that you not only have a robust recruitment and selection process but also ensure that at every stage you are attracting and selecting the optimum pool of talented candidates to select from.
We don’t recommend lengthy assessment centres and psychometric tests unless absolutely necessary. Instead we make sure that the right candidate is selected based upon:
- Competency
- Capability
- Behaviours
- Organisational Fit
- Presentation
Included within all our selection packages is ‘on-board’ coaching for senior appointments based upon the Improvement and Engagement plan devised following the selection process.
3P Brand Audit
This audit is aimed at all organisations with at least 10 employees, who want to ensure that they are reflecting the right from-inside-to-outside Brand attributes and conveying your organisation effectively to your target customers.
Bradbury & Outhwaite’s 3P Brand Audit is a unique and powerful diagnostic instrument which evaluates the strength of your brand in relation to:
- Your People
- Your Resources
- Your Customers
- Your Competitors
- Your Suppliers
- Your Results
We assess how your brand is Perceived, the Power of your brand and also the extent to which its true Purpose of helping you win additional sales over competitors is being fully realised in customer purchase decision-making
This is not a customer satisfaction tool - we look at every aspect of customer interaction when deciding to buy or not to buy. These purchase-critical elements encompass your people, products, services, premises, culture, values and market promotion.
At the completion of the 3P audit you will receive a full report including the kind of solid practical recommendations which will further leverage the power of your brand and market presence to ensure you no longer lose out on future business.
Outcomes:
- Honest feedback - why your potential customers are ‘buying-out’ and not ‘in’.
- Know the weakest links in your business supply chain - and how to fix them.
- Reduction of your client generation costs.
- How to win, keep and manage contracts without the pain of costly price reductions.
- Understand the value and worth of your current assets and how to leave old practices behind to welcome in the new.
- Knowing your true Unique Selling Points.
- Move from acceptable to amazing results.
Executive and Leadership Development
Bradbury & Outhwaite are proud to be able to offer a range of executive development experiences, tailored to your own organisation’s requirements.
We are frequently asked to help organisations create winning teams for tender presentations, to strengthen leadership teams and to ensure that all employees have the 3C’s of success:
- Competent in Skill
- Confidence
- Consideration
All of our executive development courses and experiences are developed after close consideration of the individual and company-specific issues you face. The kind of business skills knowledge conveyed at our events is always highly relevant, practical and proven to be successful - your employees will be talking about and implementing their learning for months, whilst instantly making a recognisably improved contribution to organisational success.
Customer Service Investigation Consultancy
Aimed at organisations that want to leapfrog their competition - but not by the usual inherently biased customer satisfaction surveys.
Tough Love for amazing results -learn how your business is perceived, your purpose in the marketplace, how powerful you are now AND where you could be!
Jean and Liz will become the TV CSI Gil Grissoms of the customer world. In essence they will become your ‘worst (and best) customers’ - if there are any flaws in your service or business offer they’ll see them! Remember, if you always do what you’ve always done you’ll always get what you’ve always got.
Posing as the customers you really want, they will Mystery Shop for a selected product range or service and:
- Observe the environment
- Observe your staff, their appearance, their welcome and levels of service identifying any service offer discrepancies between your employees
- Gauge ability to sell ancillary products which increase profit per customer
- Highlight both levels of personal attention provided and levels of attention to detail within the service
- Judge how well they value and interact with your customers - looking not only at present day service but also their ability to create repeat custom or generate customer recommendation to future clients
- Highlight areas of excellence - what you are doing well but don’t actually realise.
- Inform you of the rising stars in your organisation
- Audit the difference between where you are, where you want to be and the key areas that are stopping you from getting there.
- Advise you on the most appropriate way forward and actions to take your business to the level you truly want it to be at.
In House Graduate Academy
Graduate behaviour research by the American Association of School Administrators’ found widespread poor etiquette and lack of treating of others with respect needed urgent and pressing attention if they were to produce the professionals of the future.
Our own research in the UK finds the same worrying picture is mirrored here and as one of our young MBA clients said - “why don’t they ever teach us this stuff”?
While graduates are becoming ever more technologically competent, recent research in the UK highlights that over 70 per cent of our top CEO’s look for “soft skills” when amongst their graduate intakes - these soft skills include business and personal etiquette, manners, body language and personal presentation.
We have found that many graduates just don’t have the right skills to ensure career success in today’s business world. New employees are driving business away by leaving bad impressions on clients and customers.
More and more, we are being called into businesses to correct poor standards and behaviours. We never embarrass the individual, but we do ensure they fill in the gaps so they don’t make the kind of business environment faux pas which can kill careers, relationships and the chances of promotion while also endangering their colleagues’ careers - and ultimately, your business.
We have developed Graduate Academies for many large organisations as part of their Graduate Development Programmes - teaching new employees what they really need to know to be successful:
- First Impressions - the power of presentation
- Business Communication Etiquette
- Social and Business Etiquette
- Personal Brand Management
- Career Management
- Networking for Company Success
- Powerful Presentations
- Career Styling and Management
Our research has shown that on average, a trainee management graduate can cost their organisation up to £200,000 in recruitment, salary, basic training, familiarisation and colleague time investment in the first two years of employment - if you don’t get the right corporate fit, it is costly. Make sure your get both value and worth from your graduate intake investment, and ensure that they recognise the benefits of staying with you and growing as rounded professional business people rather than jumping ship or worse still, being pushed.

"We have seen significant and immediate changes in the behaviour and effectiveness of the team"
Barclays Bank

